Jamie Kekejian

Award-Winning Communications Professional

Strategic PR leader with 15 years of experience driving high-impact communication campaigns, building brands and delivering measurable results across entertainment, media and consumer sectors.

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Jamie Kekejian
About

Strategic Communications Leader

Award-winning communications professional with extensive experience developing and executing high-impact publicity campaigns for global brands. Robust background in communication strategy, media and talent relations, cross-functional campaign execution, brand messaging and event management.

Comprehensive expertise in full-cycle campaign development: from strategic planning and narrative development to event execution, talent coordination and crisis management. Adept at managing complex, multi-platform initiatives while serving as a trusted advisor to senior executives, showrunners and A-list talent.

Recognition

  • Television Publicity Executive Committee (TPEC) Award Winner, 2025
  • Cynopsis Media Rising Star Award Winner, 2019
  • 15 years leading campaigns for 50+ series and brands
  • Billions of media impressions generated
Recognition

Awards & Honors

Jamie Kekejian accepting Cynopsis Rising Star Award

Cynopsis Rising Star Award

2019

Recognized as an emerging leader in entertainment publicity and communications, honored for innovative campaign strategies and measurable impact.

TPEC Award Winner

2025

Television Publicity Executive Committee Award for Outstanding Achievement in Publicity — "Lioness" Returning Drama Series, Season 2. Recognizing excellence in strategic communications and campaign execution.

Featured Work

Campaign Portfolio

Strategic campaigns demonstrating expertise in brand building, media relations and measurable impact across diverse audiences and platforms.

Dexter: Resurrection Key Art
Prestige Drama Revival

Dexter: Resurrection

Paramount+ with Showtime | Season 1 Launch – July 2025

Led global launch campaign for TV's most anticipated revival, transforming a decade-old franchise into a cultural event through strategic partnerships, celebrity talent coordination and integrated media strategy. The debut episode became the most streamed premiere in SHOWTIME history, shattering records and captivating a new generation of viewers.

Results

2B+
Media Impressions
800+
Headlines
4M+
Premiere Episode Viewers
S2
Renewal

Key Highlights

  • Orchestrated international launch at CCXP Mexico City, generating early global momentum
  • Secured two exclusive first look features with Vanity Fair and USA Today, prompting hundreds of additional news stories
  • Executed high-profile NYC press tour: Empire State Building "Dexter-Red" Lighting Ceremony with NY Blood Center partnership, 92Y cast panel (500+ attendees), Alice Tully Hall global premiere and red carpet (1,000 attendees)
  • Coordinated global cast junket with over 60 outlets including Forbes, Entertainment Tonight, Sirius XM and Vanity Fair
  • Secured major national & regional broadcast: Colbert, Seth Meyers, CBS Mornings, KTLA and ABC News Live
  • Landed cover stories with Emmy Magazine and OnDish Magazine and print features with NYT, Los Angeles Times and London Sunday Times Style
  • Oversaw San Diego Comic-Con Hall H panel (20,000+ fans) and executed two-day press junket

Featured Coverage

Emmy Magazine
Cover Story
OnDish Magazine
Cover Story
The Late Show with Stephen Colbert
Interview
Late Night with Seth Meyers
Interview
CBS Mornings
Interview
Vanity Fair
First Look
New York Times
Feature
LA Times
Feature
Vulture
Cast Feature
USA Today
First Look
Collider
Review
Deadline
Season 2 Renewal
Lioness Key Art
TPEC Award Winner • Action Drama

Lioness

Paramount+ | Season 2 Launch – October 2024

Led award-winning Season 2 campaign leveraging A-list talent (Oscar winners Zoe Saldaña, Morgan Freeman, Nicole Kidman) to expand audiences and position series as a must-watch drama from Taylor Sheridan. The campaign generated a consistent, positive drumbeat of press throughout the season, leading to record-breaking season viewership with a 10% increase from season one.

Results

8+M
Households
25+
Broadcast Interviews
+177%
Increase in Social Engagement
🏆
TPEC Award

Key Highlights

  • Orchestrated global Season 2 premiere screening & red carpet with Nicole Kidman, Zoe Saldaña and Morgan Freeman, garnering over 1M media impressions
  • Utilized the A-level cast to secure impactful, national broadcast bookings including Jimmy Kimmel Live, The View, The Jennifer Hudson Show and CBS Mornings
  • Coordinated Morgan Freeman Fox Sports World Series promo (20M viewers), plus 1:1 interview on Armchair Expert podcast
  • Executed global cast junket with 50+ outlets (CNN, Blavity, Fox News, Entertainment Tonight, Vanity Fair, THR, The Wrap)
  • Expanded audience reach through strategic placement on male-skewing podcasts (Armchair Expert, Smartless, The Ringer) and Latinx media (People en Español, Univision)
  • Sustained weekly buzz with satellite/radio tours, Kelly Clarkson Show, mid-season press tour with supporting cast
  • Drove the show to rank as a top three Paramount+ original series, viewership-wise, in 2024

Featured Coverage

Entertainment Tonight
Cast Interview
Jimmy Kimmel Live
Interview
The View
Interview
CBS Mornings
Interview
The Kelly Clarkson Show
Interview
Armchair Expert with Dax Shepard
Podcast Interview
Smartless
Podcast Interview
People
First Look
Vanity Fair
Cast Interview
Vogue
Review
Associated Press
Interview
The Wrap
Ratings
Yellowjackets Key Art
Cultural Phenomenon

Yellowjackets

Paramount+ | Season 3 Launch – February 2025

Sustained multi-season campaign for Emmy-nominated thriller, building a devoted fan base through strategic fan engagement, awards positioning and a week-to-week content rollout strategy that kept audiences theorizing and engaged throughout the season. The season went on to receive a "Certified Fresh" rating from Rotten Tomatoes, with the finale marking a 54% viewership increase from the prior season.

Results

700+
Headlines (S3)
3M+
Finale Episode Viewers
20+
Finale Postmortems
S4
Renewal

Key Highlights

  • Executed global campaign on high-profile returning series with 15+ series regulars and A-level surprise guest star, Hilary Swank
  • Orchestrated a global cast junket and global red carpet premiere event with 40+ talent and 1,000 screening attendees
  • Oversaw cast & creator panels at SXSW in Austin, Vulturefest in Los Angeles, 92Y in New York and CCXP in São Paulo, Brazil
  • Dominated broadcast circuit: back-to-back Kimmel appearances, Colbert, Fallon, Kelly Clarkson, CBS Mornings, Today, The View
  • Secured Entertainment Tonight month-long takeover and Entertainment Weekly branded week in support of Season 3 launch
  • Landed cover stories in Women's Health and OnDish Magazine; features in NYT, Washington Post, Rolling Stone, Vanity Fair, Teen Vogue
  • Coordinated Christina Ricci Hollywood Walk of Fame ceremony during campaign (major press & photo opp moment)
  • Executed comprehensive awards strategy: Deadline Contenders panel, LA Times Envelope panel, TV Academy event with 500+ Emmy voters
  • Sustained weekly buzz with Hot Ones interview, cultural podcasts (Conan O'Brien, Therapuss with Jake Shane, Podcrushed) and 20+ finale postmortems

Featured Coverage

Women's Health
Cover Story
OnDish Magazine
Cover Story
Hot Ones
Cast Interview
Jimmy Kimmel Live
Interview
Conan O'Brien Needs a Friend
Podcast Interview
New York Times
Feature
Washington Post
Feature
Rolling Stone
Feature
The Ringer
Review
Deadline
Ratings
Vanity Fair
Interview
Teen Vogue
Cast Interview
Couples Therapy Key Art
Award-Winning Docuseries

Couples Therapy

Paramount+ with Showtime | Seasons 1-4, 2019 - 2025

Multi-year brand-building campaign that elevated a niche docuseries into a critical darling and transformed Dr. Orna Guralnik into a recognized media figure, demonstrating expertise in long-term talent development and unscripted content positioning.

Results

+30%
Viewership Growth
93%
RT Audience Score
2 Wins, 8 Nominations
Awards
100+
Podcast Interviews

Key Highlights

  • Built Dr. Orna Guralnik's media presence from the ground up: The Today Show, CNN, PBS, NYT Well Festival keynote, The New Yorker, Esther Perel's sold-out Sessions event
  • Secured high-profile podcast interviews: Call Her Daddy (repeat guest), Armchair Expert with Dax Shepard, 10% Happier, IMO with Michelle Obama, The Viall Files
  • Achieved season-to-season critical recognition: 2021 TCA Award, 2024 ACE Award; praise from Chicago Tribune ("best unscripted show"), NPR, People
  • Positioned series as cultural touchpoint, drawing in major celebrity fans (Bowen Yang, Howard Stern, Kelly Ripa) and exponentially increasing Dr. Orna's social fanbase
  • Executed several multi-market media tours (12+ cities) and strategic summer preview placements (TV Guide, NYT, Vulture)
  • Sustained growth over four seasons, culminating in 30% viewership increase and Season 5 renewal

Featured Coverage

Call Her Daddy
Podcast Interview
Armchair Expert with Dax Shepard
Podcast Interview
CNN The Assignment
Podcast Interview
The Today Show
Interview
NYT Well Festival
Keynote Speaker
10% Happier
Podcast Interview
Chicago Tribune
Review
NPR It's Been a Minute
Interview
Vulture
Exclusive Set Visit
The New York Times
Front Page Feature
The Wrap
Ratings
People
Feature
Expertise

Core Competencies

Strategic Communications

Campaign strategy, integrated planning, stakeholder management

Media Relations

National & regional press, broadcast, print, digital, podcast, new media

Crisis Communications

Rapid response, reputation management, media training

Executive Counsel & Talent Relations

Trusted advisor to C-suite and creative leaders, celebrity partnerships, high-profile talent coordination

Campaign & Team Leadership

End-to-end execution, cross-functional collaboration, agency management

Event Management

Premieres, junkets, panels, press tours, fan conventions

Strategic Writing

Press releases, announcements, alerts, talking points, messaging documents

Data-Driven Insights

Performance tracking, reporting, strategic optimization

Brand Reputation

Strategic messaging, narrative development, reputation management

Let's Connect

Jamie Kekejian

Email

jamiebussy@gmail.com

Phone

610-308-9309

LinkedIn

linkedin.com/in/jamie-kekejian